The story began on the Left Bank of Paris (La Rive Gauche). In the early 20th century, this area became a global gathering place for artists and creators, sparking the revolution of Parisian fashion. Inspired by the independent and elegant aesthetics of women at that time, the brand launched the "Petit Cil Noir" lash collection. This design aligned perfectly with the image of independent women celebrated by VOGUE magazine, quickly becoming a focal point in the Paris fashion scene. To honor the pioneering contributions of the brand's founder and to continue her deep connection with fashion trends, the brand was officially named "LASH de VOGUE".